First, let's talk about your startup's organization. You are either working as a solopreneur or with a team of 1-3 other founders (or...

Aspiring entrepreneurs are looking for that one incredible idea, that one incredible technology or product they would like to build. They...

Once you have defined a customer problem, it’s time to look at who has these problems in more details. Too often, startups fall into the...

The groundwork on the problem you are solving and target customer enable you now to formulate a solution that fits the assumed customer...

Once you have an overview of your solution, be it a product or a service, you can start thinking about the value proposition. It mainly...

One of the problems we've seen in startups and their pitches are misaligned Problem - Solution - Value proposition. So let's take a step...

We are coming to one of the most important parts of starting a business. Once you know why you are creating your business (problem), what...

The goal of every business is to make money. Otherwise, it's not a business, rather a hobby. That's why you need to start thinking about...

Once you know your customer pretty well and have adapted your Basics and Business Model after the Observations, Interviews or Focus...