Once you start developing your product, website, communication material, PDFs or other things and showing them to your potential...

Before we start with the product development, let's look at two different types of validation: market validation and product validation....

It's time to get back to your solution and look at it in more details. By now, you should have a clear overview of what you are doing,...

You now have an overview of the different options you have to validate your product or market. Now it's time to think about how you will...