Business Model and Validation

Learn how to quickly formulate and validate your Business Model assumptions such as the problem, target customer, solution, value proposition and revenue model. Start getting to know your customers and validating assumptions with interviews and surveys.

How to organize yourself & your startup team

First, let's talk about your startup's organization. You are either working as a solopreneur or with a team of 1-3 other founders (or...

How to define a Startup Problem

Aspiring entrepreneurs are looking for that one incredible idea, that one incredible technology or product they would like to build. They...

How to find a Target Customer

Once you have defined a customer problem, it’s time to look at who has these problems in more details. Too often, startups fall into the...

How to create a killer Solution

The groundwork on the problem you are solving and target customer enable you now to formulate a solution that fits the assumed customer...

How to define a Value Proposition

Once you have an overview of your solution, be it a product or a service, you can start thinking about the value proposition. It mainly...

Aligning Problem - Solution - Value Proposition

One of the problems we've seen in startups and their pitches are misaligned Problem - Solution - Value proposition. So let's take a step...

Customer Knowledge, Personas & Interviews

We are coming to one of the most important parts of starting a business. Once you know why you are creating your business (problem), what...

How to create a Revenue Model for your business

The goal of every business is to make money. Otherwise, it's not a business, rather a hobby. That's why you need to start thinking about...

How to do Customer Surveys right

Once you know your customer pretty well and have adapted your Basics and Business Model after the Observations, Interviews or Focus...