Market Analysis

Learn how to understand the industry your business is active in, perform market sizing calculations, analyze your competitors and determine your company's or startup's USP.

Industry and market knowledge matter

As a startup, you are playing in a certain industry amongst other different kinds players, for example, suppliers, distributors, service...

TAM/SAM/SOM what? How to perform a market sizing for your business

A business is supposed to generate revenues and make money. This revenue potential depends on the size of the market, that's why new...

Defining your startup's competitors

Let's talk about competitors. In 99.99999% of the cases, if you've thought about something, someone else already has too, and most likely...

Competitive positioning, USP and UVP

You know your competitors. But how are you different to them? Why are your better? Why will people buy your product and not theirs?...