• Tamara

Defining your startup's competitors

Let's talk about competitors. In 99.99999% of the cases, if you've thought about something, someone else already has too, and most likely even already built a product or service. Therefore, you'll be competing with these individuals and companies, so that potential customers buy your product and not theirs. To compete, you'll need to understand your competition and how you are different to it (Part 3, Block 4: Unique Selling Proposition). Let's start with the competitive overview.

Defining your startup's competitors

What are Competitors?

Competitors are individuals or companies who with their products or services are solving the same problems as your startup does.

Why are Competitors important?

Looking and studying competitors early on is super important. It gives you an overview and a benchmark of what the customers are used to.

  • Product benchmark: by looking at the competitors' products you can identify the best and worst practices for your own product

  • Revenue Model benchmark: you can get inspired by looking at the revenue models of your competitors

  • Pricing benchmark: competitors' pricing gives you an overview of how much customers are willing to pay to solve a problem

  • Fundraising benchmark: It's also useful to check out how much funding they have raised. Fundraising is a good indication of the investors' interest in certain types of new startups.

Once you know your competitors, you can identify how you are different to them and what your Unique Selling Proposition is (Part 3, Block 4: Unique Selling Proposition).


Finally, investors always want to hear about competitors! They prefer a market with few competitors or a strong differentiation to show that you can get a market share.

How to analyze Competitors?