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Product and MVP testing roadmap

You now have an overview of the different options you have to validate your product or market. Now it's time to think about how you will validate your assumptions for your business.

Business model validation

What is a Validational Roadmap?

A validational roadmap is simply a plan of what kind of validations you will run, when, how and what you want to achieve with them.

Why is making a roadmap important?

It's good to think about your most uncertain assumptions and validate them early on as well as have a plan to go forward to keep your focus. Of course, the plan can and most likely will change along the way.

How to create a Validational Roadmap?

First, keep in mind that there are three broad areas you want to validate:

  1. Desirability: customers want your offer because it solves a need

  2. Viability: customers are ready to pay and you can reach profitability

  3. Feasibility: you can technically, operationally and legally build the solution

Desirability Feasibility and Viability

Based on this, you can start creating your set-ups to validate some of these points. You can use the different techniques from the previous chapter to validate them. Below, Framework: Validational Roadmap shows what questions to ask yourself.