• Tamara

Startup Branding Basics

Once you start developing your product, website, communication material, PDFs or other things and showing them to your potential customers, you start needing visuals, branding visuals. So, you need a name, a brand and consistent communication. Let's look at what needs to be thought about here.

Startup branding basics

What is Branding?

"Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services."

Why is Branding important?

  • Branding is what makes your company identifiable by potential customers

  • Branding is what makes your company distinguishable from other products

  • Branding reflects the values you want to communicate to your potential customers

  • Branding is used in all communication with the customers

How to create a Branding in easy steps?

To create a coherent and powerful brand, that communicates relevant messages to the customers, you'll need to start thinking from the basics (Framework: Branding). Let's look at the details below.

Startup branding