Minimum Viable Product (MVP) and Product-Market Fit

Start going into the details of your product or service itself. This part will help you develop your branding and your first version of the product (prototype of MVP) so that you can present it to customers, get feedback and validation. Each startup will be different, while some might be able to create an MVP (functioning product) directly with low costs, others will only be able to create a prototype at first (a non-functioning visualization of the product). This part will help you select the strategies that are most appropriate to your startup.

Startup Branding Basics

Once you start developing your product, website, communication material, PDFs or other things and showing them to your potential...

Product-Market Fit

Before we start with the product development, let's look at two different types of validation: market validation and product validation....

How to validate your startup idea: validational strategies

It's time to get back to your solution and look at it in more details. By now, you should have a clear overview of what you are doing,...

Product and MVP testing roadmap

You now have an overview of the different options you have to validate your product or market. Now it's time to think about how you will...